Before turning to wedding and portrait photography, Frank spent almost 20 years in the advertising industry during which time he shot everything from food and product still life images through photography to resort and travel photography. His studio also creates advertising and marketing communications including brochures, posters, point-of-sale material, web sites, newsletters and other corporate publications.

During his advertising career he has won some twenty-eight national and international awards, including an Australian Tourism Industry award, a New York Creative Club (Caples) award, a US Direct Marketing Association award (Echo Award), several Media Club awards and a number of television industry (FACTS, TvB Retail) awards.

With a fully equipped studio located in the Noosa hinterland, Natural Expressions Photography services a number of Sunshine Coast and national commercial accounts.

Frank is a member of the Australian Institute of Professional Photography, the Society of Wedding and Portrait Photographers, the British Professional Photographers Association, the National Association of Photoshop Professionas, the World Institute of Photographic Masters and the Australian Bridal Industry Academy.